Marketing

* Assignment 1: Analysing merchandising Opportunities Due date: schedule week 5 Wednesday 28th September, 5.00pm Value:20% length: 2000 nomenclature (please provide a word count on your secrete sheet) Format:Structured-formal format (refer below) Context:The duty engagement product scope for both of your concessions is a pedal for adults. The get of the first assignment is to determine your ability to undertake a situation analysis. You argon required to analyse the macro-environment for trends that lead advert upon the development the bicycle and that will impact on your lay market and market-mix think marketing strategies. In the interests of consistency and equity students MUST cut through the topic and product context of an Adult Bicycle (e.g. you cannot social function your employer for your industry). Students providing a marketing essay for the first assignment and a marketing course of study for the second assignment on any(prenominal) othe r topic will receive an automatic fail. You lease to create a theoretic organisation that will bring about this product. Be ad hoc beca practice this will make it easier to identify relevant trends, and later in Assignment 2, to devise relevant strategies. set about the assignment from a marketing theoretical perspective.

The main sources of schooling you should use are marketing texts to help stimulate your stimulate strategies. influence sure that the focus of your answer is on academic theory and not the product itself. The product should simply be apply as supporting discussion to illustrate and gain your agreement of the market planning process. The focus is an! analysis of the trends and changes in the sestet macro-environments outside the organisation, see Ch 5 p132 textbook The ball-shaped Marketing Environment, the 6 macro-environments are Economic, Cultural (social, attitudes, lifestyles), Demographic, Natural, Technological and political (legal) Analysing the macro-environment (approximately 1700 words) using each of the 6 components of the...If you want to get a luxuriant essay, order it on our website: BestEssayCheap.com

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